Thursday, May 26, 2011
New brand of eyelashes for gal, Eyelash Laboratory
If you have seen the last couple of month's issues of gal magazines, you'll see that a new brand of eyelashes called Eyelash Laboratory has been taking out 2 page ads to start promoting their line of eyelashes. Taking a team of gal magazine models (mostly from Popteen), they helped design and create these new eyelashes. You can see part of the process in this video that was uploaded to YouTube:
For a new brand, they already have a ton of options! All of these lashes come in 5 packs and are priced at 1050yen (tax-in). Currently they're only being sold on the Popteen store online and Don Quijote stores in Japan.
- Cute Princess (9 styles)
- Sweet Fairy (5 styles)
- Natural Angel (3 styles)
- Rich Venus (2 styles)
- Sexy Doll (5 styles)
Pictures of the lashes behind the cut!
I think it's great that there is such a huge variety, even though there are some that are questionable in taste to me (like the Cute Princess styles with rhinestones or the Natural Angel + Rich Venus lines). The upper lashes remind me too much of other brands like Diamond Lash and Jewerich. However, I love all of the different bottom lashes, especially Cute Princess 006 and Natural Angel 003!
What styles do you like best? Would you try this brand? Do you think this brand is ambitious by releasing so many different styles in their infancy? Or just other comments, feel free to post your replies :D