Being a fan of Asian cosmetics, the brand Skinfood isn't news to me. However, it is news that they decided to open up their first US store in Irvine, CA, which is where I live! It is located at Irvine Spectrum next to Charlotte Russe. I took sneaky pictures of the store with my BlackBerry PlayBook, since my camera battery decided to die that day.
The store is brightly lit and is pretty cleaned and organized. Their brand concept is deriving minerals and nutrients from natural food products and "feeding" it to your skin! This brand is no stranger to the Asian population around me, but it seemed like all types of people were pretty interested in this brand when I visited. Since they're still a new brand here, the store employees give out samples of their most popular products to customers.
What I got:
I think that currently right now the most disappointing thing about the store is the lack of BB creams, which they are famous for! I guess a lot of people ask about it though, since they even have a sign at the cashier saying "BB Creams coming soon". The employees said that they were waiting very anxiously for them as well and corporate said they'll arrive sometime in August. I will definitely come back to try some!
Another thing is there is a huge inconsistency in pricing. Here's a few examples of what I saw:
- My tiny Cream Blush cost $9 while the Apple shaped tin of powder blush was $18.
- Loose powders was $13.50 (totally affordable for how much you get) but their baked powder tins were $27-29.
- Their skin products were around the $10-20 range which isn't too horrible.
- The majority of the makeup tools/accessories were extremely cheap, in the <$10 range. However, they had a very small makeup brush travel kit (only 4 brushes) for $55! Not worth it!
Other than these things though, I think they definitely have a future here in the US for high end skin products. They picked a good place to open up their first store, since there's a big wealthy Asian population in the surrounding Irvine area. Hopefully once they get all of the kinks fixed and actually have BB creams to sell, they will be successful!
Have any of you tried Skinfood products before? Anyone in the area been to the store or want to go? Thoughts on them expanding outside their core Asian market?